Trustproduce is designed around patented technology and based on state of the art concepts in distributed mobile information networks.
A user faced with an advertisement or Trustproduce-registered label takes a clear picture of the label and just sends that image via mms or email. Responses are returned via MMS/SMS/Email depending on the preferred method. There is no need to laboriously turn on a specialized decoding app. Take a picture, decode it, and then usually get a web link that you must then browse to.
Due to our unique focus on image recognition and mobile platforms; information provided to the customer is unlimited. Current market solutions are limited to the size of the bar code/QR code etc. Mobius™ enables us to also increase brand awareness and loyalty in that the act of taking a picture of the registered logo image imprints that impression ever more deeply, as opposed to a generic hash code.
The ability to recognize any registered image, along with the embedded traceability data in each label allows Trustproduce to provide counterfeit-proofing measures when the label image is sent to the server. Response back to the user is near-instantaneous and can provide authentication before the product is purchased.
Traceability information is gathered due the nature of the Trustproduce platform in that each label acts as a marker and each time a picture is taken of the product in the supply chain process, progress is tracked via GPS and saved as data unique to each label. Therefore a shipment of Mangos from Taiwan with the Trustproduce label destined for Beijing cannot be authenticated if it were to appear in Guangzhou a month later.
Trustproduce and the Mobius™ platform is emerging as an innovative solution for the traceability field and the mobile market. In 2010/7 The US institutional Ad Campaign "Got Milk" utilized Mobius™ technology with a record 28 million responses in the first week of general promotion. 2010/11 Saw the use of Mobius in Pennington Grass seed promotion.
Therefore Trustproduce not only provides an extremely conservative authentication method that is currently one generation beyond all other known methods, it also provides simultaneously a new marketing channel that is immediately accessible to the general public with nearly no threshold to use and that will only be ever more accessible given the current trend in mobile technology and use.
