Current technology in authentication and traceability of consumer products is based around small amounts of limited data requiring browser capable smartphones and specialized software to decode information. Trustproduce, using patented technology has created the next evolution in authentication and traceability, using our Mobius™ image recognition platform. We propose that authentication and information be available to users in real-time and that key purchase decision information be provided on demand “before” and after a purchase.
Mainstream consumer trends in mobile communications and Wi-Fi capabilities have opened doors to unprecedented opportunities in targeted marketing and near-instantaneous data retrieval wherever you are.
Traceability/Counterfeit-proofing of human consumed products in China has become a sensitive and high priority topic for the general public and government. The need for the buyer to feel safe in purchasing something to be used in anyway by the human body has become an ever increasing factor in purchase decisions. How do we fulfill that need? How do we make ourselves attractive in comparison to other products?
By providing a method of aiding the customer in purchase making “before” making the purchase; at the same time we also take care of after-purchase traceability in the event that there are issues of authenticity later on. In parallel with this process we also may maintain brand awareness utilizing the channel created between users and vendor initially by periodic information distribution via the ubiquitous mobile phone.
Our platform fulfills the need for consumers to satisfy for themselves about the authenticity and origin safety of the product they want to buy, even before taking it home. At the same time we provide the vendor a legitimate and effective means of promoting their brand to the end-user simply by the fact that we are reacting to the consumer’s proactive query about the product. In practice this enables a 100% advertisement response. The act of accessing the label for certification purposes also equates to active verified interest in a product and the opportunity to further promote the vendor’s products and services in a targeted and focused way.
